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I am Lauren Feldman, the founder of SurPointe. My professional background is in wine sales and branding with an emphasis on Restaurant Beverage Direction + Management, Winery Hospitality + Management, Brand Development and Event Production. I hold a Diploma from the Wine and Spirits Education Trust.  I have run beverage programs and managed restaurants in New York City, Nashville and San Francisco. I also helped develop and maintain the hospitality program for SCRIBE Winery in Sonoma, CA, where I headed up direct sales, national sales and distribution. I have represented wineries and restaurants in industry tastings and panels, helped orchestrate wine club events for hundreds and worked harvest for the Italian winery, Foradori, in Trentino as well as completed biodynamic preparations at Ampelia on the coast of Tuscany. With education and work experience in fashion and magazine editorial, I have a keen eye for branding and aesthetic, while my  heart guides me to projects and products that express integrity, provenance and craft. 

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